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Audience classification: Demographics and Psychographics

  Audience classification: Demographics and Psychographics 1. Media companies classify people / potential audiences into groups based off of            stereotypes such as race, gender, age etc... 2. The names of the 7 different psychographic groups that Young and Rubicam use  to profile audiences are: the mainstreamer, the aspirer, the succeeder, the explorer,  the reformer, the struggler and the resigned. 3. I believe i belong in 2 of those groups: the mainstreamer and the aspirer because i aspire to be like other people and i follow trends that everyone else does, hence  the  mainstreamer. 4. In my opinion, the target demographics for the heat magazine cover of  "Beckhams in crisis" are most likely people of the female gender aged 18 - 40 and  their social grade is either c1, c2 or d 5. The most likely psychographic groups that would enjoy this kind of magazine are  the mainstreamers (who seek comfort in the famili...

Blog feedback and learner response

 I didn't get an e-mail from you Ms Daniels or Mr Pall. In my opinion, my strongest piece of work so far in media was the parrot task that i had to colour in using my own palette and colours that i picked out from a chosen image using adobe photoshop. I also believe that my weakest post was my first one in media since i didn't really know too much about media and how to operate blogs but now i think i know enough to be producing much better work here and in lessons. I think that i also need a lot more practice on the subject of Mise-en-scene since i wasn't in for many of the double-period lessons that the class went over it in and i don't yet have a goood cemented idea about Mise-en-scene.

Camera Shots and Angles

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  This is a medium close up shot containing multiple people. I believe it is a medium close up shot since you can see the from the characters' head on down to the chest for all 3 of them. This type of shot can make the audience feel included and / or special as if they were a part of the group standing next to the actors in the shot. This is a big close up shot. I belive this is a big close up shot since you can only see the character's shoulders and not even their whole head which defines a big close up shot very well. This type of shot can make the actor look superior to the audience and make the actor shown more dominant and look more aggressive, this shot can aslo be done to define very small details on the charactere's face, e.g: the wrinkles. This is an over-the-shoulder shot. I belive that this is an over-the-shoulder shot since we (the audience / the camera) are behind the actor and look foward seeing almost the same perspective as them. This shot can make the audie...

Mise-en-scène: Stranger Things Analysis

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  Mise-en-scène: Stranger Things Analysis Lighting: The lighting was ominous and eerie most of the time meaning that it stayed dark throughout the whole trailer. Since it stayed dark throughout the whole trailer we can infer that Stranger Things the movie is going to be a horror / action movie. The dark lighting is there to create suspense in the trailer and it stays fast paced until the music cuts off and the victims encounter the unknown monster featured in the trailer. Props: Most of the props were automatic and almost futuristic showing us that the film could be possibly set in the future where everything is advanced and not making the idea of monsters and demo-gorgons seem too off the charts or over-the-top and possible. The automatic props ranged from simply automatically opening doors and motion sensor triggered lights to automatic sprinklers set on timer which we see when we are teleported to the back-garden of the house where the kids are having a sleepover. Setting: We ar...

Introduction to Photoshop

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  I used a vibrant palette from the picture to the left of the parrot and sampled colours from that picture onto my parrot project. I used approximately 10 colour choices from the photo on my palette which i picked out using the pipette / eyedropper

Denotation and connotation

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  Denotation and connotation Point: The Water Aid adverts point is to get people to donate to the charity and make people feel bad for the child that is the face of the advert. The charity is helping to dig toilets for the child and the people in his area / country so that more people survive and don't die a dirty death, hence the slogan, "Dig toilets, not graves" perhaps stating that if more toilets are built, less will die. Evidence: Evidence to this claim that if more toilets are built less will die is shown since if we research many countries all over the world that the charity company allegedly helps such as: Bangladesh, Rwanda, Malawi, Burkina Faso and Colombia so all over the world. Terminology: The company uses a slogan in a specific font that looks like it could be etched out by a young child with a white piece of chalk and the ground, giving us that feeling that the child standing before us had just wrote that and is pleading for our help, the slogan is placed t...

Key Concepts film poster analysis

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  Language: - The title "BATMAN" is in all caps - Red font to suggest gore - Question mark over middle character to suggest mystery - Extra symbols around question mark could suggest that's the antagonist - "UNMASK THE TRUTH" in red font and all caps again to suggest gore Institution: - Arkham Asylum - Gotham city - Dennis O'Neil - Joker  - The Riddler - Two-Face - H.P Lovecraft Audience: - 12A rating - 12 Year old kids and above - Under 12's must be accompanied by adult - Primary school students - Action movie lovers - Superhero movies Representation: - Eerie almost creepy look - Mysterious - Ominous almost hidden - Yellow and red background to suggest danger - Lots of fog possibly hiding mysteries or hints of pollution - All characters represented in a diamond like formation, possibly foreshadowing something to do with diamonds - Possibly all key characters on the main front of poster