Audience classification: Demographics and Psychographics
Audience classification: Demographics and Psychographics 1. Media companies classify people / potential audiences into groups based off of stereotypes such as race, gender, age etc... 2. The names of the 7 different psychographic groups that Young and Rubicam use to profile audiences are: the mainstreamer, the aspirer, the succeeder, the explorer, the reformer, the struggler and the resigned. 3. I believe i belong in 2 of those groups: the mainstreamer and the aspirer because i aspire to be like other people and i follow trends that everyone else does, hence the mainstreamer. 4. In my opinion, the target demographics for the heat magazine cover of "Beckhams in crisis" are most likely people of the female gender aged 18 - 40 and their social grade is either c1, c2 or d 5. The most likely psychographic groups that would enjoy this kind of magazine are the mainstreamers (who seek comfort in the famili...