Audience classification: Demographics and Psychographics

 Audience classification: Demographics and Psychographics

1. Media companies classify people / potential audiences into groups based off of           stereotypes such as race, gender, age etc...

2. The names of the 7 different psychographic groups that Young and Rubicam use to profile audiences are: the mainstreamer, the aspirer, the succeeder, the explorer, the reformer, the struggler and the resigned.

3. I believe i belong in 2 of those groups: the mainstreamer and the aspirer because iaspire to be like other people and i follow trends that everyone else does, hence the mainstreamer.

4. In my opinion, the target demographics for the heat magazine cover of "Beckhams in crisis" are most likely people of the female gender aged 18 - 40 and their social grade is either c1, c2 or d

5. The most likely psychographic groups that would enjoy this kind of magazine are the mainstreamers (who seek comfort in the familiar), the strugglers (who respond directly to high end visual design) and the aspirers (who are drawn to the high status of "Brand Beckham".

6. The British bake-off successfully targets the A, B and C1 classes and mostly older people with ages of 55+ and also some people from 16 years old though very little of them.

7. The 2 main psychographic groups that enjoy these types of shows such as great british bake-off are, the resigned (an older and retired / nostalgic audience who enjoy  any things that remind them of their younger selves and laid-back shows, calm andrelaxed.), and the mainstreamers (those who follow trends and modern popular things to fit in with the crowd).